For too long, thought leadership has been housed under the content marketing umbrella. But what would happen if we were to take an approach many overseas organisations are, and place it under strategy? At the end of the day that’s what thought leadership is about. Strategy. It involves taking a strategic position in your market, […]
Thought leadership can sometimes feel overwhelming when you’ve got to do it all yourself. But no man is an island, and no one person can build thought leadership entirely by themselves. It’s when you can engage the people around you, and inspire a whole community that thought leadership tends to be truly successful. Being wordsmiths, […]
Armchair expert: A person who knows a lot about a subject but has little or no experience or real understanding of it. (See also: a podcast by Dax Shephard.) We all know them. Those people who like to talk a big game, but don’t have the expertise or experience to back up what they’re saying. […]
Thought leadership requires generosity – it requires sharing your findings, expertise, and ideas in a way that allows other people to find insights and learn from them. But how do you create and keep an audience who actually want to hear those ideas? You might’ve read our previous blog sharing how thought leaders can build […]
To build thought leadership, you need to build an audience. After all, without people to embrace your ideas, learn from you, and be motivated by your expertise and thinking, your ideas will only ever get as far as you and your clients. We’re not talking faceless people who follow you blindly – we’re talking about […]
To really make thought leadership in 2021 count, we’d love for you to do some thinking on where you can most add value – in other words, your own thought leadership position. Below you’ll find a downloadable resource we’ve put together with some questions to get you started. We hope you find the questions helpful […]
When people think of thought leadership, many think of it as just a content marketing buzzword – what people are doing when they write LinkedIn articles and blog posts. The reality is that it takes a hell of a lot more than the odd article or two to be considered a true thought leader. It’s […]
All too often, people are afraid of sharing their great ideas and expertise because they feel they aren’t good enough. They feel like their thinking isn’t developed, that they don’t have the authority to be listened to. But people would be surprised how likely it is they’ve already got everything they need to be a […]
How do you get your story told? And how do you do it in a way that builds your brand? Over the summer break, Verity had a chat with Andrea Simon all about the changing role of thought leaders and the impact of powerful thought leadership. They spent time digging into the power of content […]
We’ve been thinking about New Zealand’s thought leadership journey – and how we’ve got all the potential to be a country known for our ideas and thinking. But first, we need to empower the thought leaders among us to value their expertise and share it freely with others. Now, more than ever, the world needs […]