People tend to make thought leadership more complicated than it needs to be. While it can feel like it takes a lot of components to build successful thought leadership, it mostly comes down to three. In our experience, all you need to have a greater impact and gain a strategic advantage with your thought leadership […]
Sometimes, even people with the greatest ideas fall short because they don’t take the time to prepare and think deeply. A lot of people don’t test their ideas before sharing them widely, or make no effort to challenge their ideas in order to make them as robust as possible. That got the Intelligent Ink team […]
As a business owner, a consultant, or an innovator, there’s a change you want to see in our world. Your great work should be about making that change happen. But in order to create changes and innovation in your industry, you need to be heard above your competitors – and to do that, you need […]
If there’s one thing that successful thought leadership is built on, it’s consistency. Thought leadership requires habitual work and thinking – because it’s a marathon and not a sprint. That’s why making healthy habits that embed thought leadership in your work and day-to-day life is critical. When we thought about some of the habits it […]
Getting cut through as a thought leader often comes down to how well you can articulate your own unique position. That’s the thing that your audience can turn to you for amongst the hustle and bustle; the area in which you can move their thinking forward and provide huge value. It can be a crowded […]
For too long, thought leadership has been housed under the content marketing umbrella. But what would happen if we were to take an approach many overseas organisations are, and place it under strategy? At the end of the day that’s what thought leadership is about. Strategy. It involves taking a strategic position in your market, […]
Thought leadership can sometimes feel overwhelming when you’ve got to do it all yourself. But no man is an island, and no one person can build thought leadership entirely by themselves. It’s when you can engage the people around you, and inspire a whole community that thought leadership tends to be truly successful. Being wordsmiths, […]
Armchair expert: A person who knows a lot about a subject but has little or no experience or real understanding of it. (See also: a podcast by Dax Shephard.) We all know them. Those people who like to talk a big game, but don’t have the expertise or experience to back up what they’re saying. […]
Thought leadership requires generosity – it requires sharing your findings, expertise, and ideas in a way that allows other people to find insights and learn from them. But how do you create and keep an audience who actually want to hear those ideas? You might’ve read our previous blog sharing how thought leaders can build […]
To build thought leadership, you need to build an audience. After all, without people to embrace your ideas, learn from you, and be motivated by your expertise and thinking, your ideas will only ever get as far as you and your clients. We’re not talking faceless people who follow you blindly – we’re talking about […]