You’re here to get your ideas out there and start making a difference in your industry. You know emails are an important channel in your thought leadership journey – but how do you know you’re doing it right? Thought leadership emails, above all, are about building consistency, trust and community around your ideas and your […]
Tools like ChatGPT come up a lot in client conversations at Intelligent Ink. After all, ChatGPT – an AI chatbot built on huge language models and capable of taking on board user feedback – is a powerful ally when it comes to creating content and using it to increase your impact. But AI isn’t – […]
When we think about the books – or even movies – that we love, we appreciate the way that they tell a great story. We’re guided through a complex narrative and come away feeling uplifted or moved in some way, caught in the grip of compelling storytelling. When we work with clients on their book […]
There’s no denying that when it comes to food, we are what we eat. What we consume has an impact on our ability to think, our mood and our overall health. At Intelligent Ink, we’ve learnt that the same goes for content. The content we read, watch, and listen to has an impact on the […]
We all know we need to be communicating with our customers and prospective customers more often – but honestly, it can be pretty exhausting trying to come up with ideas for new content (we struggle with it for our own comms sometimes!). A clear, easy to follow communications plan is the key to making that […]
There’s no denying that the ways in which we consume and interpret content have changed. Of course, the ways in which we create content have had to change alongside that. Think of how much daily content consumption has adapted since the start of the century – from newspapers to phones, books to kindle, magazines to […]
You know why you’re in business… You’re doing what you love, or what you’re good at. You could be living your purpose and pursuing your passion, or you could be filling a market need, but either way, you’ve already built a successful business. Not only that, you’ve built a great business that has a significant […]
In every time period, and in every culture throughout history, storytelling has been ever-present. In fact, storytelling has been the basis of almost everything in our society – it has well and truly earned its place as the most important tradition humans possess. Now, storytelling in business has emerged as the key to succeeding in […]
Guest post by Morgan McGregor, Owner of Hyped While Verity and Christina work hard to discover the magic in every business story, I work hard to translate those words into something a little more #Instagram. To be more specific, I know that it’s non-negotiable that your brand should have an amazing story to tell, but […]
Sounds like a simple enough question, right? You know, deep down, what makes your business special and different. You’re doing what you were made to do and you’re the best in the world at it. Who wouldn’t choose you? Figuring out your unique competitive advantage is, in some respects, basic business. You’ve been there, you’ve […]