There’s no denying that when it comes to food, we are what we eat. What we consume has an impact on our ability to think, our mood and our overall health. At Intelligent Ink, we’ve learnt that the same goes for content. The content we read, watch, and listen to has an impact on the […]
We all know we need to be communicating with our customers and prospective customers more often – but honestly, it can be pretty exhausting trying to come up with ideas for new content (we struggle with it for our own comms sometimes!). A clear, easy to follow communications plan is the key to making that […]
There’s no denying that the ways in which we consume and interpret content have changed. Of course, the ways in which we create content have had to change alongside that. Think of how much daily content consumption has adapted since the start of the century – from newspapers to phones, books to kindle, magazines to […]
You know why you’re in business… You’re doing what you love, or what you’re good at. You could be living your purpose and pursuing your passion, or you could be filling a market need, but either way, you’ve already built a successful business. Not only that, you’ve built a great business that has a significant […]
In every time period, and in every culture throughout history, storytelling has been ever-present. In fact, storytelling has been the basis of almost everything in our society – it has well and truly earned its place as the most important tradition humans possess. Now, storytelling in business has emerged as the key to succeeding in […]
Guest post by Morgan McGregor, Owner of Hyped While Verity and Christina work hard to discover the magic in every business story, I work hard to translate those words into something a little more #Instagram. To be more specific, I know that it’s non-negotiable that your brand should have an amazing story to tell, but […]
Sounds like a simple enough question, right? You know, deep down, what makes your business special and different. You’re doing what you were made to do and you’re the best in the world at it. Who wouldn’t choose you? Figuring out your unique competitive advantage is, in some respects, basic business. You’ve been there, you’ve […]
If you know anything about us whatsoever, you’ll know that we at Intelligent Ink are passionate word people. Our slogan and go-to hashtag of choice is ‘clever things with words’, various Inkers have had variations of ‘wordsmith’ in their job titles – basically, we’re dyed in the wool word nerds. We’ve been blogging about just this […]
Brand storytelling is about more than just telling your story once. It’s about incorporating storytelling into every campaign, every new product or service launch. At a recent Marketing Association Brainy Breakfast, Brand storytelling: How to shape your brand story, it was clear that storytelling is having a serious impact on big organisations’ brand loyalty. And […]
So you’ve put together some brilliant content; it’s informative, it’s interesting, it’s compelling – but it’s not leading to any more business for you and your team. More often than not, one of the biggest challenges content writers face is coming up with a way of actually converting content into customers. This is where the […]