One of the reasons I love working with thought leaders is because they’re prepared to do something about the shortcomings of the world we’ve collectively created. The common ground of the people we love to work with is, broadly speaking, better lives for people – the desire to help people reject some existing minimum standard […]
When you want to maximise your impact as a thought leader, it can feel like you need to try and do everything. To be on every social media platform, to be out speaking, to be sending constant emails, to be blogging, to be networking, to be doing weekly webinars, to be pitching yourself to media… […]
There’s a still-popular proverb that all roads lead to Rome, which – figuratively speaking – means that that all choices, methods, or actions eventually lead to the same result. There are many paths to get there. We’ve certainly found this to be true for thought leadership. We’ve seen some thought leaders achieve great impact with […]
Many thought leaders at the early stages of their journey are scared to start sharing their thinking. You might be a big-thinking, purpose-driven expert who knows their stuff and wants to help more people by sharing what you know, but it can be intimidating to bring forward new solutions, or a less-than-mainstream perspective to a […]
Sometimes it can feel like the world is pretty awful. At least, that’s what the barrage of bad news on social media would have us believe. And in some ways, they’re not wrong – we DO have some massive challenges facing us, as individuals, as organisations, as countries, and as a world. But we believe […]
In January 2022, our team began working with the global and innovative hospitality tech brand TASK Group. The company, following their strategic merger between TASK and Plexure in October 2021, was kicking off a digital marketing overhaul, and brought in Intelligent Ink to help with the production of blogs, social media posts, a white paper, […]
Should I just give up? How do I know if I’m onto something and should keep going? Chances are high that if you’re building thought leadership – working towards leading with your thinking – you may have asked yourself this. The same goes for any significant project. If you’re pouring considerable time and energy into […]
So you’ve got a great idea – awesome! It might be a model, a framework, a series of principles, or just a new way of doing something that you want to get out there. You’d like to share it – to lead with your thinking – in the hopes that you can both help more […]
Thought leadership is, by definition, leading with your thinking. But what if your thinking needs to change? In her book Thinking 101, Professor Woo-Kyoung Ahn talks about various cognitive biases that cause us problems in our daily lives. From thinking that we’re better at something than we actually are to our fear of loss leading […]
Thought leaders can come from anywhere, across any number of different industries, professions or initiatives. What sets a thought leader apart from being just a successful businessperson or a known expert is often their ongoing curiosity, combined with the drive to explore it to its edges. People often stumble into thought leadership because they want […]