We’ve been thinking about New Zealand’s thought leadership journey – and how we’ve got all the potential to be a country known for our ideas and thinking. But first, we need to empower the thought leaders among us to value their expertise and share it freely with others. Now, more than ever, the world needs […]
Those who don’t change, get left behind. That old saying is true for a lot of things – including thought leadership. Over the years at Intelligent Ink, we’ve learned a lot about ideas and how they develop. We’ve come to realise that changing (or evolving, anyway!) your ideas isn’t a bad thing. In fact, it’s […]
Until now, I think many have seen thought leadership as a buzzword – just a description for a type of content marketing that digs a little deeper than your average ‘listicle’. But thought leadership isn’t a subset of content marketing. It’s a whole beast (and a very exciting one!) all to itself. Thought leadership is […]
Something we hear all too often from business owners is, “I’m not too sure if a thought leadership approach is right for me”, or “I don’t think my ideas are even the right fit for thought leadership.” Here’s the thing: there are people doing amazing things all over the place, so there’s no particular topic […]
Let’s talk thought leadership during a recession. Right now, people are consuming more content than ever, spending more time than ever online and on social media. So far daily time spent in social media apps has increased by over 20% year-over-year in Q1 2020 worldwide. And only 4% of people worldwide have claimed to not […]
We will come to reflect on the first half of 2020 as one marred by challenge, with many companies struggling – and failing – to defy crisis after crisis. But we will also look back to a year defined by opportunity. While all business owners are focused on leading their teams through this contraction of […]
In a digital age in which everyone can share their ideas and thoughts online, it’s no surprise that the internet is chock full of content – and unfortunately, a good proportion of it isn’t exactly what you’d call intelligent… So how do you share your expertise in a way that actually engages people? One option […]
In an age in which new language and ideas are constantly being thrown around, it can be tricky to keep up with new terminology and what’s what. For many, the difference between the terms ‘blogging’ and ‘thought leadership’ is hard to understand. Since thought leadership content is often written on a blog, can a person […]
You’ve already built a strong business. Sales are coming in, your team is handling the day-to-day operations of the company, and you’re focused on building the reputation of your brand instead of constantly putting out fires. That’s an incredible place to be – well done! So, how do you actually grow that reputation? And how […]
Words matter. What you say to your customers, and about your company, has a bigger impact on your brand than anything else. The words you choose tell a story about who you are, how you interact with people and the world, and how you impact on your customers’ lives. Of course, preaching the same gospel […]