Recently I overheard a manager (not one of ours, mercifully) utter one of the most pernicious phrases that can apparently still be uttered in the workplace. They meant it in a term of endearment to efficiency and process, and the safety of the established way of being. But unfortunately, it belied an insidious, almost boring […]
It’s a new year, and many thought leaders – aspiring or already established – are thinking about how to have the biggest impact with the months ahead. Want to develop your big idea, own your market position, and win over better clients? Write a book. You know you’ve been mulling on it for a while […]
One of the reasons I love working with thought leaders is because they’re prepared to do something about the shortcomings of the world we’ve collectively created. The common ground of the people we love to work with is, broadly speaking, better lives for people – the desire to help people reject some existing minimum standard […]
Tools like ChatGPT come up a lot in client conversations at Intelligent Ink. After all, ChatGPT – an AI chatbot built on huge language models and capable of taking on board user feedback – is a powerful ally when it comes to creating content and using it to increase your impact. But AI isn’t – […]
If you try to please everyone, then you’ll end up pleasing no one. It’s helpful advice in life, sure, but it’s especially true when writing a book. In fact, this is why we recommend so much up-front planning before you start the actual writing process. And why defining your audience remains one of the pillars […]
When used purposefully and intentionally, anything you want to achieve can be materialised through the right ritual or routine – including thought leadership. While we often have routines, it’s easy to fall into the trap of running on autopilot. But thought leadership is rarely about coasting; there needs to be intention, consistency, and a deliberate […]
I’m not alone in thinking that writing is hard. Whether you’re fresh to the title of ‘writer’, produce it for a living, or reckon that you’ve got the Next Great Work in you, putting pen to paper can be a challenge. Truth be told, very little about writing is about actually hitting the keys – […]
There are few better ways to build authority in your space than with a book – its weight in the hand, the smell and crinkle of its pages, the bold ideas building in confidence and impact as the sections progress. Whether on your own, with another through coaching or co-authorship, or via a ghost-writer, rising […]