Verity Craft

General Manager & Storyteller

My version of better is more awesome thought leaders changing minds and improving the

There’s nothing I love better than helping business leaders become thought leaders. In fact,
I’m a bit of a nerd when it comes to thought leadership (okay, and when it comes to musical
theatre). That’s because I firmly believe that thought leadership can change minds, help
people think better, and make the world better – all while helping you grow your own

On any given day I could be speaking at a conference about how to build thought leadership
through powerful content, facilitating workshops with business leaders to help them working with our team of writers to make sure clients get their content on time and up to our standards (which means exceeding theirs!). Often I’m doing all of the above – so it’s lucky that I’ve always been good at bringing together ideas, people, and plans!

For me, there’s nothing better than working with epic people who are passionate about improving their corner of the world (and nothing worse than random capital letters in the middle of sentences!). I’m lucky that my career allows me to work with businesses, brands, and champions of industry who also believe in better.

Areas of Expertise

  • Keynote speaking
  • Workshop facilitation
  • Interviewing
  • Thought leadership
  • Ghostwriting
  • LinkedIn

Some of the things I’m most proud of include:

  • Helping clients become known as the authorities in their field
  • Building relationships with a network of experts across the globe, whom I can call on any time to ask advice and share their wisdom
  • Being asked to participate in industry discussions and commentary
  • Throwing myself passionately into everything I do – from Intelligent Ink to volunteering for my local theatre society to performing on stage