Christina Wedgwood

Director, Content Strategist & Writer

My version of better sees greater reach and credibility being given to great ideas.

When I started Intelligent Ink, I believed – quite simply – that content could be better. That
belief still drives me today. Since then I’ve seen that compelling content isn’t just the result
of good writing (although that helps!) It’s underpinned by clear convictions, robust thinking
and the proof of experience.

To me, thought leadership converts people’s passion and purpose into something even
more powerful. It encapsulates deep care (my own personal value) and commitment, as well as a spirit of generosity to always add value. But it also brings massive reward. Thought
leadership gives greater credibility and reach to great ideas, allowing those to be the ones
that have an impact.

This is why I do what I do. I wholeheartedly believe that the content we consume shapes
our thinking, our experiences and our lives. And I’m a thinker (often an over-thinker). My
Dad used to suggest that I needed to find the “off” switch for my brain, which I believe is
located somewhere behind my right ear but I’m still yet to discover it! Either way, I’m
fuelled by great ideas and love what I do, which is just as well given I’m sure I’m
unemployable now.

Every day, I am so proud to support thought leaders to harness and evolve their thinking as
they lead us towards their version of better. Just imagine where we could be if we were all
pursuing our version of better, and being inspired or moved by others’…

Areas of Expertise

  • Ghostwriting
  • Editing and proofreading
  • Coaching and ideas development
  • Content strategy and leverage
  • Publishing
  • Mentoring
  • Relationships and connections

Some of the things I’m most proud of include:

  • Taking the leap to start a business that’s still having an impact more than a decade later
  • Getting to work with so many incredible Inkers and passionate business people
  • Ghostwriting and editing a number of books, many of which have been published by PenguinRandomHouse
  • Winning a ‘who can read everything on the Whitcoulls Top 100 list first?’ challenge in my 20s (I was wild, as you can tell!)