Georgia Parslow

Content Writer & Extra Pair of Hands

My version of better uses in-depth research and curiosity to guide the stories we share with the world.

I’ve always been happiest when I’m learning more about how the world works. From traveling solo around the world to starting my postgrad programme in digital communications, I’m always looking for an opportunity to absorb others’ stories and craft my own.

Thanks to my love of research and investigation, my work with Intelligent Ink involves pouring over details, uncovering new connections, and getting to the beating heart of our clients’ stories.

With a creative background in a range of arts subjects, and a specialty in research methodology, I’ve always been drawn to circumstances that illuminate unexpected connections. To me, the most interesting part of a research project is bringing it to life through succinct and impactful language.

Building on my degree in Psychology and Sociology, I’ve developed a knack for synthesising complex info and finding clarity amongst the passion. Drawing on my experience in social impact research and communication, I’m at my best when I’m helping people find their voice to tell a compelling story.

Intelligent Ink is both an extension and a result of my research experience – and I’m thrilled to join the team to help bring innovative leadership and empowering ideas into the written form.

Areas of Expertise

  • Research methodology
  • Synthesising complex information
  • Content writing
  • Leveraging content
  • Building connections in a remote work environment

Some of the things I’m most proud of include:

  • Studying abroad in Japan and Scotland
  • Landing a social research project with Auckland’s MOTAT
  • Completing my undergraduate degree from Auckland University in Psychology and Sociology with a minor in Social Research Methodology
  • Taking the leap and exploring Europe solo