When we think about the books – or even movies – that we love, we appreciate the way that they tell a great story. We’re guided through a complex narrative and come away feeling uplifted or moved in some way, caught in the grip of compelling storytelling. When we work with clients on their book […]
We often think of thinking as a solitary activity – something that takes place in our own heads. I prefer the analogy introduced by Annie Murphy Paul in The Extended Mind that our brains are like magpies, fashioning their finished products from the materials around them and weaving bits and pieces they find into their […]
If you’ve thought about writing your own book, then you might have imagined sitting down at the computer, a cup of tea or glass of wine on the desk, a bright blank Word document open in front of you – and then simply pouring out your words, in the right order, filling pages with brilliant […]
When we talk about what makes a great thought leader, we often mention the credibility and expertise that comes from experience – because it’s no good being someone who just talks the talk. A true thought leader has lived and breathed their industry for years, and has the lived lessons to back up what they […]
Like many other businesses, Intelligent Ink has transformed over the years. And, while we’re always learning, we feel pretty at home where we’ve ended up. More than anything we’ve ever done, empowering thought leadership feels like our greatest fit. For those who have been along on the ride for some time, you’ll know there weren’t […]
We all know we need to be communicating with our customers and prospective customers more often – but honestly, it can be pretty exhausting trying to come up with ideas for new content (we struggle with it for our own comms sometimes!). A clear, easy to follow communications plan is the key to making that […]
There’s no denying that the ways in which we consume and interpret content have changed. Of course, the ways in which we create content have had to change alongside that. Think of how much daily content consumption has adapted since the start of the century – from newspapers to phones, books to kindle, magazines to […]
You know why you’re in business… You’re doing what you love, or what you’re good at. You could be living your purpose and pursuing your passion, or you could be filling a market need, but either way, you’ve already built a successful business. Not only that, you’ve built a great business that has a significant […]
In every time period, and in every culture throughout history, storytelling has been ever-present. In fact, storytelling has been the basis of almost everything in our society – it has well and truly earned its place as the most important tradition humans possess. Now, storytelling in business has emerged as the key to succeeding in […]
When it comes to working mums in the workplace, few people have more expertise than Jayne Chater. Not only a mum herself who’s navigated the challenges of exiting and reentering the workforce, she’s also an executive and leadership coach who supports organisations and working mums to help them maintain, grow, and succeed in their careers. […]